Taksini
Copy & sisällöntuotanto Lähitaksin uudelle Taksini-applikaatiolle 2018
Republic of Communications suunnitteli ja toteutti Lähitaksille viestinnän, palvelumuotoilun, sisäisen kulttuurinmuutoksen ja mainonnan kokonaisuuden, joka kuljetti asiakkaan uuteen kasvuun.
Vastasin kampanjassa mainonnan tekstisuunnittelusta, mainosfilmin ja radiomainonnan käsikirjoituksista, sekä verkkosivun ja sosiaalisen median (SEO/SEM) sisällöntuotannosta. Applikaatiokehitykseen osallistuin tuottamalla sovelluksen suomenkieliset tekstit sekä applikaatiokauppojen tekstisisällöt.
Sovelluksen teknisestä toteutuksesta vastasi HiQ/Great Apes. Mainosfilmin tuotti Chimney Group.
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